PTI Consulting | The Challenge of delivering a Digital Strategy at Football Clubs
Podcast presented by Michelle Owen (Sky Sports Presenter): Episode 2 (22 mins)
Recorded: July 24th 2019 | With: Eric Solem, Moe Hamdhaidari and Daniel Brown.
In this podcast, the team discuss ‘Digital Strategy’ for football clubs. The vast array of options means that it can become quickly overwhelming for clubs to know what to use and what to lose. Moe and Eric share their insight around what Digital Strategy meant for Chelsea and Roma, whilst Daniel looks at how you can utilise fan data to build new engagement opportunities for clubs.