PTI Digital are delighted to have been appointed by Jacksonville Jaguars to help them develop their Union Jax membership strategy, having worked together to help optimize ticket sales for the Jaguars record breaking game against Denver Broncos at Wembley Stadium on October 30th.
The Jaguars have a strong affiliation in the UK, with this game marking 10 years of playing one game each season London and the ninth time at Wembley and they are now focussed on enhancing the relationship with their fans through exclusive content, money-can’t-buy experiences and partner offers.
The Jags are PTI’s first US-based client and join Premiership Rugby, United Rugby Championship, Birmingham 2022 Commonwealth Games, the Scottish Football Association, London Legacy Development Corporation, Scottish Rugby and Hibernian FC as new clients this year, adding to renewals with long-term partners Bristol Sport & Ashton Gate. PTI’s clients also include OakView Group & Co-op Live, the London Stadium, Wasps & Coventry Building Society Arena and the NEC Group.
Maria Gigante, Vice President at the Jacksonville Jaguars commented, “We have a strong profile here in the UK but it is important that we take the next step to deepen the relationship with our fans and communicate with them effectively throughout the year, not just around our game week. We have some exciting things planned going forward that will directly benefit the loyal fanbase we have here and provide value to our commercial partners, and the membership programme is exactly the right way to reward that loyalty. We like PTI’s strategic approach to achieving our goals and we can’t wait to get started.”
Mike Bohndiek, Chief Executive Officer at PTI says “We have really enjoyed working with the Jags on helping to sell Wembley out and it makes perfect sense to go on this next stage of the journey together and build a long-lasting legacy in the UK. There is huge latent demand over here and capitalising on the huge profile these matches provide will enable a year-round conversation with Jags fans and drive value for them, the Jags and their partners as well as the NFL in the UK more broadly .”
PTI is a specialist digital transformation consultancy and its digital transformation pyramid – which unifies its three core pillars of Venue Technology, Data & Digital and Commercial Strategy – lays the foundation for the holistic digital transformation of sports and entertainment organisations and venues. It is this integrated, efficient approach which begins with strategic intent and is informed by insight and powered by the right technology infrastructure which creates significant commercial advantage over the long-term.
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