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Norwich City are pleased to announce PTI Consulting as our Official Strategy Advisory Partners

PTI Consulting are sports and entertainment venue specialists and will support the Club to deliver an enhanced matchday experience for fans.

The partnership will see PTI Consulting assisting across several key areas at Carrow Road with a specific focus on improving the ticketing process, exploring the possibility of enhancing stadium connectivity, and upgrading technology enhancement across the food and beverage concessions, to help benefit supporters for next season and beyond.

Ben Kensell, Chief Operating Officer, said: “We are proud to have some of the very best fans in the country and our vision for Norwich City as a sustainable club means that we must continue to enhance the fan experience.

“PTI Consulting has vast experience of helping many top tier football clubs to deliver growth and efficiencies and as we look to the future, we must invest in the technology that will support us on this journey to ensure that our fans, and visiting fans, have the very best matchday experience possible.”

To ensure the Club is managing data sources in the optimal way, we will also be appointing a Data Protection Officer from PTI Consulting to help support data management and staff training in data protection.

Mike Bohndiek, Managing Director at PTI Consulting, said: “Our philosophy is that the technology strategy for a club or venue should support either commercial growth or operational efficiency.

“It is a natural step for us to assist with the latter two for a business wide strategic approach to develop and we look forward to working with Norwich City in an exciting period ahead.”


For further media information and photography, please contact Nathan Bethell on 0333 012 9065 or email

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