Where do UK sport’s C-suite see the challenge and opportunity?
2026 Sports Leadership Benchmark
AI revolution highlighting need to address foundational data and technology
The third edition brings a deep dive on Artificial Intelligence and outlines our industry’s lack of preparedness for the AI revolution, something which we believe will widen the disconnect between the haves and have nots. Now is the time to fix data and technology foundations as well as governance frameworks.
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2025 Sports Leadership Benchmark
A widening disconnect across UK sport
The definitive analysis of year-on-year change in the industry, from the sole perspective of those in charge. Additional focus on the relationship between sport, data and technology; AI; and third-party investment.
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2024 Sports Leadership Benchmark
A data-driven analysis of the commercial outlook for UK sports rights-holders
The inaugural PTI Sports Leadership Benchmark. With a backdrop of economic uncertainty, rapid technology change and media rights values plateauing, we created the platform for sport’s C-suite to quantitatively assess the health of their business and predict future growth.
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