Where do UK sport’s C-suite see the challenge and opportunity?
2025 Sports Leadership Benchmark
A widening disconnect across UK sport
The definitive analysis of year-on-year change in the industry, from the sole perspective of those in charge. Additional focus on the relationship between sport, data and technology; AI; and third-party investment.
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2024 Sports Leadership Benchmark
A data-driven analysis of the commercial outlook for UK sports rights-holders
The inaugural PTI Sports Leadership Benchmark. With a backdrop of economic uncertainty, rapid technology change and media rights values plateauing, we created the platform for sport’s C-suite to quantitatively assess the health of their business and predict future growth.
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