PTI have published Making Sense of Technology, the first in a series of Making Sense of … guides designed to help sports organisations better understand the data and technology space.
It is aimed at senior sports execs who may not have the benefit of experienced internal technology expertise to help them navigate what is undoubtedly a complicated space. We know from our annual PTI Sports Leadership Benchmark Report that 57% of UK sports organisations do not have a senior technology leader and 15% have no internal technology expertise at all.
Written in plan language Making Sense of Technology helps organisations to understand:
- The role technology could and should play in your organisation
- The key questions you should be asking before starting on your technology journey
- The critical success factors that are the difference between technology as an investment and as a cost centre
- The pitfalls of getting it wrong
- The (many) benefits of getting it right
PTI is the UK’s only technology-agnostic consultancy specialising in the sports and entertainment sector and so we are uniquely positioned to help organisations understand their best way forward without worrying about any commercial conflict.
