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Listen to the first in our “Squeezed Middle” podcast series with Unofficial Partner, and hear PTI Digital CEO Ben Wells and Scottish Rugby’s Head of Business Development Charlie Simpson discuss the commercial models of those rights-holders unable to compete on quality or price.

Topics discussed include:

[2.45]: What is meant by the Squeezed Middle and who’s in it
[8.07]: Scottish Rugby’s commercial model and growth strategy
[12.29]: The commercial rethink required in this cost-of-living crisis
[17.29]: Moving from a live events business to a digital media business
[22.32]: What private equity investors are looking for in sport
[33.40]: The present and future of rugby union’s audience
[40.02]: The role of OTT channels in the rights-holder model
[43.54]: Strategic focus and approaching business transformation
[47.49]: Commercialising audiences in the Squeezed Middle


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PTI is a strategy and technology consultancy specialising in sports and entertainment. Its Digital Transformation Pyramid is unique in the industry, providing an end-to-end approach from strategy to execution across the entire technology stack. In focussing on driving long-term cost efficiencies and revenue generation we aim to enable our clients to create more sustainable, more profitable businesses.

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