YTL Arena Bristol

Putting digital at the heart of thinking in a connected “street to seat” strategy for the new venue.


YTL Arena Bristol aims to transform the Brabazon Hangars into an exciting, vibrant, destination that is open all year round offering a range of entertainment events as well as places to eat, work and play.

With a strategic vision to be “Digitally enabled” by default and a desire to provide a digital “Street to Seat” customer experience strategy, PTI worked closely with the YTL project team to help them make sense of technology and digital in a rapidly changing market.

The Challenges

  • Understanding the role that technology and digital can play in creating a world class experience, operational efficiency and bottom-line returns in order to meet their strategic vision
  • A need to understand their potential customer base and identify customer personas to ensure the decisions being taken matched the demographic of attendees
  • Keeping technology and digital decisions easy to understand in the board room to ensure vision turns into reality

The PTI Solution

  • Took the vision of YTL Arena, worked closely with the project team and mapped their customer personas, identifying key client types
  • For each client type, their quality of experience was considered from Street to Seat; what might they want to do, how might they want to do it?
  • This was translated from the human speak of experience into technical benchmarks and requirements for the venue build team to work towards; ensuring a holistic strategy is being considered from the offer

What’s Next

With the experience requirements defined, PTI will move on to deliver a fully integrated technology and digital strategy that identifies the solutions required to bring the vison to life, the processes to appoint them and the commissioning of them for venue open