It’s more than just ticket sales. Rich Luker, a social psychologist, studies fandom and why, for example, someone might get a tattoo of their favorite team. 

Interesting piece from the  New York Times well worth a read. You can read the full article by visiting Mike Bohndiek’s LinkedIn post.

https://www.linkedin.com/posts/mikebohndiek_what-makes-someone-a-fan-activity-6581447907109666816-sdfA/

Credit The New York Times 19/9/2019