About PTI

PTI is a digital transformation consultancy which specialises in driving smart, scalable and sustainable revenues for the Sports and Entertainment industries through a holistic digital-led commercial vision.

Our approach combines the revolutionary vision of our Digital Transformation Pyramid with an evolutionary approach. Many of us have worked client-side and understand the realities of the day-to-day pressures so we recognise that whilst the endgame is genuinely transformational, we need to move at your pace.

Our clients have all started their journey with us on different parts of the pyramid but placing short term needs into the context of a broader long-term roadmap enables discussions about “cost” to become discussions about “investment”.

Whereas many rush into the “what?” PTI always start with “Why?”

Senior Management Team

Mike Bohndiek

Mike Bohndiek

Chief Executive Officer

Mike has 16-years’ experience in Sports and Entertainment across technology, digital and commercial. Having worked with 30+ clubs and venues, including two notable stadium transformations with Arsenal and West Ham United, Mike founded and leads PTI as CEO, responsible for business direction and strategy. Reach out to discuss how PTI are expanding and where partnerships could be considered.

Ben Wells

Ben Wells

Chief Commercial Officer

A strategic commercial marketer with experience across multiple business sectors, having consulted at Board level to sponsor brands (including at major events such as the FIFA World Cup) and held senior leadership positions in sports organisations, including Bath Rugby and Chelsea FC. Get in touch to discuss your commercial strategy and to understand how you can use your digital assets and smart reporting to generate revenue

Daniel Brown

Daniel Brown

Chief Data and Digital Officer

A proven analytical and commercial leader that delivers bottom line returns, Daniel has a track record in transforming Sports and Entertainment companies by placing data insights and digital growth at the heart of their vision to deliver commercial, customer engagement and operational strategies. If you are a rightsholder looking to mature your data and digital journey, get in touch.

Michelle Tricker

Michelle Tricker

Operations Director

With over 15 years’ experience working commercially in football clubs, Michelle understands and relates to the challenges venues face to deliver engaging content for fans, whilst still maximising revenue for sponsors and partners. Get in touch to maximise revenue from your existing assets and understand how an enhanced digital strategy can pay for itself through sponsor and fan engagement.

Our experience

Our Experience
Our Experience

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