Data and Digital Director (Arenas and Entertainment)

  • Job Type: Full Time
  • Location: Bristol / London / Nationwide / International
  • Reporting into: Chief Data and Digital Officer
  • Salary: £60,000 – £65,000 FTE

PTI Digital are looking for an ambitious Director of Arenas and Entertainment to help support the rapid growth of the business in servicing current and future clients with the Arena and Entertainment vertical. If you love live entertainment, have experience in this field, and love the challenge of helping our clients on a digital-led business transformation journey we want you in our team!

PTI is a digital transformation consultancy which specialises in driving smart, scalable and sustainable revenues for the Sports and Entertainment industries through a holistic digital-led commercial vision.

The PTI Digital Transformation “Pyramid”Our approach combines the revolutionary vision of our Digital Transformation Pyramid with an evolutionary approach. Many of us have worked client-side and understand the realities of the day-to-day pressures so we recognise that whilst the endgame is genuinely transformational, we need to move at their pace.

Our clients have all started their journey with us on different parts of the pyramid but placing short term needs into the context of a broader long-term roadmap enables discussions about “cost” to become discussions about “investment”. Whereas many rush into the “what?” PTI always start with “Why?”

Current PTI Clients include: OakView Group, London Stadium, NEC Group, Edgbaston Stadium, Bristol Sport & Ashton Gate Stadium, Norwich City FC, Wasps & CBS Arena, Bath Rugby, UK Pro League Tennis, Lancashire Cricket and Surrey CCC with many more in the pipeline.

We have an agile, fast growing digital-age business, with an ever-expanding client base. Our client work fits the same bill: we are building digital-first 365/24 commercial models built on wide-reaching engagement strategies, a smart digital and data ecosystem and a creative approach to commercialising their audiences all year-round.

The Candidate

  • Specific experience and exposure in the entertainment and arenas verticals including, ticketing, marketing, data and digital strategy development and customer journey development
  • Strategic and leadership mindset, able to understand the PTI growth strategy
  • A native data and digital mindset with the ability to work across multiple clients and multiple technology stacks to support their needs
  • Passionate about the role that data and digital transformation can play in the entertainment and arenas verticals
  • Able to understand the context of the world in which PTI operates within the arenas and entertainment verticals
  • Excited by the size of the opportunity to grow internally and embrace the fail fast, learn fast innovation culture of the business
  • Ability to build relationships internally and with external stakeholders
  • Demonstrated experience managing a medium sized team including accountability for the delivery of projects
  • Strong communication skills including written and verbal
  • Demonstrated ability to write high value documents and upskill the data and digital team in these deliverables
  • High attention to detail and capacity to give and receive constructive feedback
  • Confident public speaker on the appropriate subject matters

Objectives of the Role

  • Own client prospect meetings through information gathering e.g. client needs, client goals and align to PTI offerings
  • Oversee the development business modelling and financial forecasts for PTI clients relating to data and digital strategies that the data and digital team will be delivering
  • Support, with the Director of Sports, the development and growth of skills of the overall data and digital team
  • Work closely with the Chief Data and Digital Officer to identify potential clients in the arenas and entertainment verticals
  • Own and manage the data and digital resource in the delivery of requirements assessment and initial write up of RFP’s process for key PTI clients in relation to their digital and data strategies
  • Attend and manage the data and digital team resource in initial client discovery meetings to help identify the current digital and data ‘as is’ status and deliver the key findings
  • Own the delivery of key data and digital tender processes for PTI clients that will be executed by the data and digital team
  • Identify and attend key conferences for attendance related to the entertainment and digital verticals
  • Own client relationships as the key PTI point of contact
  • Pro-actively research key data trends arena and entertainment verticals (and also other verticals that could cross over)
  • Enhancing the PTI brand, image reputation and profile

Future of the Role

The role has significant growth potential, domestically and internationally, supporting the growth of the company.

Skills, Qualifications and Experience

  • At least five years’ experience in the Arenas and Entertainment verticals is a pre-requisite
  • Proven analytical and strategic, problem solving and critical thinking skills, able to work in a fast-paced environment
  • Experience managing a medium sized team and developing skillsets
  • The ability to produce clear graphical representations and data visualisations
  • Ability to translate business requirements into non-technical, lay terms
  • Ability to quickly adapt to and learn new concepts and systems
  • Innovative and creative thinker able to approach complicated situations in a simple manner
  • Confident communication and presentation skills when speaking with all levels
  • Excellent communication skills both written and verbal
  • Ability to build and maintain productive working relationships internally and externally
  • Full clean driving licence


  • 20 days holiday
  • 3% Employer Pension Contribution
  • Laptop
  • Phone allowance
  • Flexible working/working from home
  • Opportunities to attend match days
  • Opportunities to travel internationally
  • Professional Body of Sports Leadership membership (PBSL)
Apply today