Commercial Services Director

  • Job Type: Full Time
  • Location: Remote – Client work in NW / SW / Midlands / London
  • Reporting into: Chief Commercial Officer
  • Salary: £60,000 – 65,000 FTE

PTI Digital are looking for an ambitious Commercial Services Director to help drive the rapid growth of our commercial services division. If you love sport, love live entertainment and love the challenge of helping our clients on a digital-led business transformation journey we want you in our team!

PTI is a digital transformation consultancy which specialises in driving smart, scalable and sustainable revenues for the Sports and Entertainment industries through a holistic digital-led commercial vision.

The PTI Digital Transformation “Pyramid”Our approach combines the revolutionary vision of our Digital Transformation Pyramid with an evolutionary approach. Many of us have worked client-side and understand the realities of the day-to-day pressures so we recognise that whilst the endgame is genuinely transformational, we need to move at their pace.

Our clients have all started their journey with us on different parts of the pyramid but placing short term needs into the context of a broader long-term roadmap enables discussions about “cost” to become discussions about “investment”. Whereas many rush into the “what?” PTI always start with “Why?”

Current PTI Clients include: OakView Group, London Stadium, NEC Group, Edgbaston Stadium, Bristol Sport & Ashton Gate Stadium, Norwich City FC, Wasps & CBS Arena, Bath Rugby, UK Pro League Tennis, Lancashire Cricket and Surrey CCC with many more in the pipeline.

We have an agile, fast growing digital-age business, with an ever-expanding client base. Our client work fits the same bill: we are building digital-first 365/24 commercial models built on wide-reaching engagement strategies, a smart digital and data ecosystem and a creative approach to commercialising their audiences all year-round.

The Candidate

  • Strategy / marketing / commercial background – experience in sport a preference but not an absolute requirement
  • Agile thinker, problem solver, able to understand complex businesses taking a pragmatic, logical approach
  • Good people person, ability to build strong relationships
  • Digital/data/tech savvy with demonstrable experience of utilising digital techniques to drive value
  • Analytical mindset – able to read data sets, identify and execute plans based on what the data is telling you
  • Growth mindset and innovative
  • Quick learner and a creative problem-solver
  • Confident to ask questions (internally and externally) & to challenge
  • Tenacious, investigative mindset
  • Self-starter with the ability to work independently from home, or as part of a team

Objectives of the Role

  • To work with the CCO in developing and delivering our Commercial Services offering to sports clubs, leagues and other rightsholders with a very clear emphasis on creating and executing transformational strategies via pragmatic, costed roadmaps
  • To manage the relationship with key clients & be responsible for key deliverables
  • To be able to create engagement strategies which create value exchanges for all parties through which customer acquisition and monetisation is the endgame
  • To identify new revenue streams, brand extensions and product development opportunities for our clients
  • To identify new opportunities, technologies, products and services that would add value to those strategies
  • To help our clients put those strategies into action, to measure the results and to be able to adapt them
  • To identify and deliver new clients to the PTI business
  • To work alongside other PTI Divisions (Venue Technology and Data & Digital Services)
  • Initial focus will be in UK but with growth potential in Europe, MENA and North America

Desired Experience

  • 3-5 years’ experience, ideally with at least part of it in the sports and entertainment industry
  • Strong written skills, able to communicate key messaging succinctly and powerfully
  • Data-driven and highly analytical
  • Ability to build strong relationships
  • Excellent planning and organisational skills
  • Financially-literate, able to build revenue models
  • Proficient in Microsoft Office, especially Excel
  • Must be prepared to travel


  • 20 days holiday
  • 3% Employer Pension Contribution
  • Laptop
  • Phone allowance
  • Flexible Working / Working from home
  • Opportunities to attend match days
  • Opportunities to travel internationally
  • Professional Body of Sports Leadership membership (PBSL)
Apply today