About PTI

Activating Digital Engagement across Sports and Entertainment, we work with 70+ Clubs and Venues

PTI is an integrated consultancy which specialises in driving smart, scalable and sustainable revenues for the Sports and Entertainment industries through a holistic digital-led commercial vision.

Founded on the principle of providing sports industry experts to clubs, venues and rightsholders on a fractional basis to drive business transformation, PTI has moved quickly to address the needs in the market.

Starting with technology, then data and digital and subsequently into commercial, the aim is to answer the next big question for clients, such as how to drive commercial revenue streams and heighten the rate of adaptation from sports businesses. PTI are best placed to activate new revenue streams and enhance net returns through a blended skill set.

Our customer service values

Our customer service values

Senior Management Team

Mike Bohndiek

Mike Bohndiek

Chief Executive Officer

Mike has 16-years’ experience in Sports and Entertainment across technology, digital and commercial. Having worked with 30+ clubs and venues, including two notable stadium transformations with Arsenal and West Ham United, Mike founded and leads PTI as CEO, responsible for business direction and strategy. Reach out to discuss how PTI are expanding and where partnerships could be considered.

Ben Wells

Ben Wells

Chief Commercial Officer

A strategic commercial marketer with experience across multiple business sectors, having consulted at Board level to sponsor brands (including at major events such as the FIFA World Cup) and held senior leadership positions in sports organisations, including Bath Rugby and Chelsea FC. Get in touch to discuss your commercial strategy and to understand how you can use your digital assets and smart reporting to generate revenue

Michelle Tricker

Michelle Tricker

General Manager (UK & Europe)

With over 15 years’ experience working commercially in football clubs, Michelle understands and relates to the challenges venues face to deliver engaging content for fans, whilst still maximising revenue for sponsors and partners. Get in touch to maximise revenue from your existing assets and understand how an enhanced digital strategy can pay for itself through sponsor and fan engagement.

Corey Kirby

Corey Kirby

Chief Operating Officer

A Chartered Accountant with over 9 years’ experience and a specialist in business advisory focusing on SME’s up to £50m turnover in Hospitality. Corey assists PTI clients in building relevant ROI cases for technology and digital purchases and is responsible for Finance, HR and the day-to-day operations of the company. He will soon oversee the setup and development of our regional presence in Australia and New Zealand.

Ysabella Alvarez

Ysabella Alvarez

Head of Digital Media

With years of digital experience across technology, events and hospitality, Bella is the Digital & Media Head of Sales, leading our work in mobile rights valuation and negotiating nationally aggregated rights deals. If you are a club or venue interested in commercialising your digital assets, or a brand interested in reaching millions of fans, get in touch.

Daniel Brown

Daniel Brown

Chief Data and Digital Officer

A proven analytical and commercial leader that delivers bottom line returns, Daniel has a track record in transforming Sports and Entertainment companies by placing data insights and digital growth at the heart of their vision to deliver commercial, customer engagement and operational strategies. If you are a rightsholder looking to mature your data and digital journey, get in touch.

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