About PTI
Activating Digital Engagement across Sports and Entertainment, we work with 70+ Clubs and Venues
PTI is an integrated consultancy which specialises in driving smart, scalable and sustainable revenues for the Sports and Entertainment industries through a holistic digital-led commercial vision.
Founded on the principle of providing sports industry experts to clubs, venues and rightsholders on a fractional basis to drive business transformation, PTI has moved quickly to address the needs in the market.
Starting with technology, then data and digital and subsequently into commercial, the aim is to answer the next big question for clients, such as how to drive commercial revenue streams and heighten the rate of adaptation from sports businesses. PTI are best placed to activate new revenue streams and enhance net returns through a blended skill set.
Our customer service values
Senior Management Team
Mike Bohndiek
Chief Executive Officer
Mike has 16-years’ experience in Sports and Entertainment across technology, digital and commercial. Having worked with 30+ clubs and venues, including two notable stadium transformations with Arsenal and West Ham United, Mike founded and leads PTI as CEO, responsible for business direction and strategy. Reach out to discuss how PTI are expanding and where partnerships could be considered.
Ben Wells
Chief Commercial Officer
A strategic commercial marketer with experience across multiple business sectors, having consulted at Board level to sponsor brands (including at major events such as the FIFA World Cup) and held senior leadership positions in sports organisations, including Bath Rugby and Chelsea FC. Get in touch to discuss your commercial strategy and to understand how you can use your digital assets and smart reporting to generate revenue
Corey Kirby
Chief Operating Officer
A Chartered Accountant with over 9 years’ experience and a specialist in business advisory focusing on SME’s up to £50m turnover in Hospitality. Corey assists PTI clients in building relevant ROI cases for technology and digital purchases and is responsible for Finance, HR and the day-to-day operations of the company. He will soon oversee the setup and development of our regional presence in Australia and New Zealand.
Daniel Brown
Chief Data and Digital Officer
A proven analytical and commercial leader that delivers bottom line returns, Daniel has a track record in transforming Sports and Entertainment companies by placing data insights and digital growth at the heart of their vision to deliver commercial, customer engagement and operational strategies. If you are a rightsholder looking to mature your data and digital journey, get in touch.
Michelle Tricker
General Manager (UK & Europe)
With over 15 years’ experience working commercially in football clubs, Michelle understands and relates to the challenges venues face to deliver engaging content for fans, whilst still maximising revenue for sponsors and partners. Get in touch to maximise revenue from your existing assets and understand how an enhanced digital strategy can pay for itself through sponsor and fan engagement.
Mario Zambas
Head of Venue Technology (EMEA)
With over 20 years’ experience in the Venue space, Mario brings with him a wealth of knowledge in creating, deploying and managing technology programmes from football to Formula 1, including for the inaugural Grands Prix in Abu Dhabi, Austin, Texas and Sochi, Russia. Get in touch with Mario to find out more about how you can future-proof your internal and external operations, initiate change and use transform your business.
Ryan Benson
Head of Venue Technology (APAC)
Ryan is part of the growing team in Australia, where he brings over 15 years’ experience in the Venue Tech space, with many spent in the sports and entertainment industry. He has worked on a number of major stadium infrastructure projects around the globe and on Tier-1 events such as the Asian Cup and US Open Tennis, as well as well-known Australian clients including Sydney Cricket Ground, Basketball Australia, Netball Australia and Invictus Games Sydney 2018. Get in touch to find out more about our best-in-class technology solutions for the APAC region.
Shaun Lumsden
Head of Data & Insight
With a decade’s experience in the sports industry, Shaun joined PTI on his return to Melbourne following a year at Marylebone Cricket Club as Senior Technology and Business Analyst. With expertise across the fields of digital, data, analytics and commercial, Shaun works with PTI clients to simplify the complex and empower decision-making through the value of data and digital platforms in real, practical terms. Get in touch with Shaun to find out how PTI can help diagnose and support digital outcomes, in turn supporting business goals.
Finn Walsh
Head of Commercial
With experience across sports and entertainment with the likes of LA Galaxy, Tottenham Hotspur and the O2 Arena, Finn helps PTI’s clients achieve long-term business objectives and unlock sustainable commercial revenues. Get in touch with Finn to find out how PTI can help your business achieve growth and generate year-round scalable revenue.
Bob Tait
Head of Digital Engagement
With over 20 years of experience, Bob is a strategic digital leader who has a track record of building digital solutions that deliver against business objectives. Bob has held key roles with Sunderland AFC and the English Football League, adding huge value to their own digital journeys, and most recently held a senior leadership role with Middlesbrough FC. If you are a club or rightsholder looking to improve your digital capability, reach out for a straight-talking, down to earth conversation.
Anna Young
Strategic Communications Manager
Anna has over 10 years’ experience in sports marketing and communications, working with clubs and teams, brands and rights holders to create communication strategies, PR campaigns and stakeholder relationships. She has worked with the LTA, Marylebone Cricket Club, Bath Rugby, Lloyds TSB, British Gas and major events including the London 2012 Olympic and Paralympic Games, Glasgow 2014 Commonwealth Games and 2015 Rugby World Cup.
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