PTI restructures leadership team; Wells named CEO

PTI restructures leadership team; Wells named CEO

PTI Digital, the specialist Digital Transformation and Technology consultancy, has named Ben Wells as its new Chief Executive Officer as part of a leadership team restructure.

Wells, previously Head of Marketing at Chelsea and Chief Commercial Officer at Bath Rugby, replaces Mike Bohndiek, who joined Arsenal as Technology Director earlier this year. Wells has been PTI’s Chief Commercial Officer since 2020.

Michelle Tricker will become PTI’s Chief Operating Officer, with Dan Smith named PTI’s new Chief Technology Officer. The PTI leadership team is completed by Daniel Brown, Chief Data and Digital Officer.

PTI restructures leadership team; Wells named CEOThe restructure provides diverse experience and expertise at a leadership level through which PTI can further roll-out its proven technology solutions and strategy consultancy across the sport and entertainment sectors.

PTI had a breakthrough year in 2022, delivering against a diverse range of strategic briefs across Major Events Technology Delivery, Smart Venue Strategy, Digital Transformation, IT Managed Services, D2C Platform Delivery and Data-led Marketing Strategy. Current clients include Oak View Group, Premiership Rugby, The Jockey Club and Jacksonville Jaguars.

PTI Chairman Martin Griffiths added: “There is huge latent demand within the industry for the services PTI offers, helping sports and entertainment business become more profitable through a strategic commercial approach, all underpinned by technology. PTI are well placed to continue to grow and I have been delighted with the leadership team’s plans to take the company forward following a record year of delivering outstanding work to our growing client base.”

Wells said: “We have a terrific team here at PTI, both on the leadership team and across the business. We have grown rapidly, have a clear vision for the future, and our end-to-end and vendor-agnostic approach is unique and brings clarity to technology investment decision-making. The leadership team and I are looking forward to taking PTI to the next level.”


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PTI is a specialist digital transformation consultancy and its digital transformation pyramid – which unifies its three core pillars of Venue Technology, Data & Digital and Commercial Strategy – lays the foundation for the holistic digital transformation of sports and entertainment organisations and venues. It is this integrated, efficient approach which begins with strategic intent and is informed by insight and powered by the right technology infrastructure which creates significant commercial advantage over the long-term.

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