PTI Digital are excited to announce a stellar line-up for its first panel at its annual Conference at Edgbaston on August 12^th.

Titled “SportsBiz 2.0: Could COVID enable the digitisation of our industry?” the day’s agenda will cover the experience of the previous 18-months and not only reflect on the agility, ingenuity and innovation the industry has had to demonstrate to cope with the challenges of the COVID-19 crisis, but also look forward to how we’ll now harness the power of data, digital and technology as ‘must haves’ in the new world.

Joining PTI’s Chief Executive Mike Bohndiek on the panel will be Stephanie Bax, Managing Director of European Operations at CAA Icon and Adam Pearson, Commercial Director at the O2, all of whom will be discussing what they have learnt from the crisis and how they have adapted and/or accelerated their thinking around technology adoption.

Last month PTI announced that Charlie Boss, the newly-appointed Chief Commercial Officer at the Jockey Club will be speaking on the topic “Should sports organisations behave more like media companies, and what does that actually mean?” Boss will be joined by the CMO/CCO of E1 Series Yanni Andreopoulos who will relive his experience of launching a start up sport during a global pandemic.

PTI Digital believes that the digital age represents an opportunity to utilize digital technology to create more stakeholder value away from just match/event day. The impact of the pandemic has highlighted the need to grasp the opportunity even more acutely and we will be exploring those themes on the day.

We are delighted to have secured a stellar line up of speakers and panelists (with more to be announced at later dates) but the primary focus of the day is to share experiences and ideas to help our industry bounce back even stronger from the challenges posed by the global pandemic.

Set in Edgbaston’s luxury hospitality suites and with the backdrop of Warwickshire’s Royal London 50 over clash with Somerset, there will be plenty of opportunities for networking and watching some live sport.

The day itself is open to all sports and entertainment venues, clubs, league and federations, is free of charge and will be subject to the usual Chatham House Rules. There will be no vendors present. If you would like to register to attend, please click here.

Who Should Attend?

C-Suite industry leaders at sports and entertainment venues, clubs, leagues and federations interested to understand more about how others have dealt with COVID crisis, how they’re preparing for the mass return of fans and how they’re thinking about their future commercial models.

Previous Attendees Include:

For any queries please contact info@ptidigitalgroup.com