PTI launches expansion ambitions with Australia base

Mike Bohndiek

Sports and entertainment specialists PTI Digital have set their sights on expansion with the opening of their first office outside Europe, in Melbourne.

Corey Kirby, PTI’s Chief Operating Officer, returns to his native Australia as APAC General Manager having spent the past two years growing PTI’s UK business with clients including Bristol Sport, Edgbaston, Real Sociedad and Norwich City FC.

The opening of PTI’s Australian hub is a key strategic move by Kirby and PTI Digital CEO Mike Bohndiek, built on Kirby’s experience of PTI’s work in the sports and entertainment industry alongside a wealth of knowledge about the Australian and New Zealand markets.

“We’ve had great success in the UK over the past three years, accumulating considerable experience and talent across our core business areas. As part of that, we have been identifying key markets to explore, with Australia top of that list” Kirby explains.

“We already knew Australia and New Zealand would be exciting locations for us to bring PTI’s expertise. PTI Digital is better-placed than ever to understand the challenges our industry faces and identify strategies to overcome these challenges. We are committed to helping rightsholder and venue businesses not only bounce back from the global pandemic, but build sustainable revenue models to help future-proof business.”

PTI Digital has also brought on two team members in Australia to build a team comprising of local expertise from Cricket Australia, Sydney Cricket Ground Trust and the Asian Cup.

Kirby concluded: “For PTI in Australia, our ambition is rooted in the desire to share our knowledge, insights and expertise with the industry. We want to ensure our sports and venues get and stay on the front foot, adapting confidently to the digital age. We bring a holistic approach across data, digital and technology alongside strategic commercial support to drive new, resilient revenues and prepare for the challenges that may be in store.”

ENDS

For further information, please contact Strategic Communications Manager Anna Young at anna.young@ptidigitalgroup.com

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