Following the news PTI has welcomed Head of Venue Technology (EMEA) Mario Zambas to the team, the consultancy has bolstered the Commercial Services team with the appointment of Head of Commercial Finn Walsh.

Finn comes from a sport and entertainment background, working with clients including Tottenham Hotspur, Southampton F.C., LA Galaxy and the O2 Arena. He joins from Realife Tech after choosing to move away from the product side of the industry into the consultancy space with PTI.

On joining PTI, Finn says: “PTI has always been an exciting company to follow due to the long list of sports clients they are helping to deploy much-needed digital transformations. When the opportunity arose to join PTI on their journey, it was a very straightforward decision.

“The team at PTI are fully committed to walk the walk with each of our clients, and with the successful projects we have completed – and are extending – with the likes of Edgbaston and Norwich City, it is an exciting time to join the team and help clients achieve long-term business objectives through our holistic approach. It is a crucial time for sports organisations to recover and thrive post-Covid and I’m looking forward to helping them achieve that.”

PTI CEO Mike Bohndiek added: “We’re very excited for Finn to be joining our Commercial Services team, working with CCO Ben Wells to bring our commercial offering to life for existing and new clients. The team is looking forward to welcoming him on board and growing our Commercial Services area.”