Wasps Sport turn to PTI Digital to Mature their Data and Digital Eco-System

Ysabella Alvarez

Wasps Sport have appointed PTI Digital to lead a cross-business, cross-sport review of their data and digital eco-system as the group consider its return to play and the future of fan engagement.

Working across Wasps Sport, which includes Wasps Rugby (male and female), Wasps Netball and the Ricoh Arena, PTI will be completing a deep-dive analysis of the current state before helping to build out a future target operating model that delivers on the commercial vision of the group.

Jack Willis of Wasps celebrates with teammates Robbie Stephenson/JMP – 07/03/2020 – RUGBY – Ricoh Arena – Coventry, England – Wasps v Gloucester Rugby – Gallagher Premiership Rugby

With skill sets across technology, digital, and data, PTI Digital provide a single pane view of an estate using priority IP to visualise systems, integrations, data management and more.

Adam Benson, Chief Commercial Officer at Wasps Sport commented: “As a sports club and large, multi-use entertainment venue, it is imperative that we have the right infrastructure in place to ensure we are maximising the data opportunities available to us. Wasps have recently embarked upon a review of our digital offering and technological capabilities as part of the development of a wider commercial strategy. PTI Digital have defined the framework for this and, in a very short space of time, understood our business and the challenges we face.”

Mike Bohndiek, Chief Executive Officer at PTI Digital commented “At the core of our proposition is our blended, specialist skill set. Be it fibre into a ground, in-stadia connectivity, digital platform architecture, or best utilising club data, we have experienced sports industry executives on hand to help clubs go further, faster. We are delighted to be completing this analysis for Wasps Sport as their root and branch business review takes shape.”

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