PTI Digital are delighted to announce that Ben Wells has joined the business in the role of Chief Commercial Officer.
Wells, a well-respected and long-standing voice in the realm of innovation in the sports commercial model, joins the business after a period of growth. Formerly of Chelsea FC and Bath Rugby, Ben will lead a newly formed Commercial Services team that aim to best prepare clubs, venues and rightsholders to capitalise on the growth opportunities that the digital age has to offer.
Commenting on his appointment, Ben said: “I am delighted to be joining PTI, who have proven themselves to be an exciting, innovative and fast-paced business over the last three years.
We are living in the digital age, yet most commercial models in sport are still in ‘analogue’ mode, not realising their full commercial potential due to limitations in the traditional matchday revenue model. In taking our Commercial Services offering to market, PTI can provide an integrated commercial, data, digital and technology service suite to clients that not only delivers upon digital transformation objectives, but also provides direct commercial benefit.”
The Commercial Services offering will revolve around three key deliverables:
- Commercial audits, assessing your maturity to deliver engagement and revenues in the digital age
- Commercial strategy and roadmaps, providing the route to your business goals against your strategic aims
- Chief Commercial Officer as-a-Service, providing c-suite consultants who will take ownership of commercial strategy and the performance it achieves on an ongoing basis
Mike Bohndiek, Chief Executive Officer at PTI Digital commented, “We are thrilled to have Ben onboard. Having previously been orientated as data, digital and technology experts who were commercially savvy, in Ben we have closed that gap to provide true, proven expertise for all facets of client discussions.
Over the last 12 months we’ve seen a mass move to drive new digital revenues, accelerated by COVID. Yet, this has often been in a silo or scatter gun fashion. With a holistic skill set at PTI, we aim to ensure that clubs embark on their journey into the digital age with the comfort that it clearly links back to commercial strategy and revenue growth.”