PTI and Turnstile Partner to Drive Added Revenue From Sponsorship and Media Opportunities Using Data

Emily Drakeley

PTI are pleased to announce a partnership with industry-leading valuation agency Turnstile to help clients drive further revenue from sponsorship and media through a data and analytics focused approach.

Turnstile determines real-world market value for sponsorship inventory through three key components – benefits, exposure and intellectual property – and have a portfolio of A-list sporting properties including Manchester City, Formula 1, World Rugby and many more. As part of their valuation approach, Turnstile has extensive price benchmarks relating to digital media assets.

PTI work with clubs and venues to commercialise digital advertisement rights. Through this partnership, PTI and Turnstile will collaborate to provide rightsholders with the best possible media returns from digital assets with the combination of PTI’s extensive digital sports and entertainment experience and Turnstile’s global signature rates.

PTI CEO Mike Bohndiek said “In assessing the valuation marketplace, Turnstile were a clear front runner from the off. Their history and pedigree in the sports market on a global scale shone through and with ideological similarities to the ways in which digital and media will be disrupted over the next 12-18 months, they are a natural fit for PTI”.

Turnstile’s CEO, Rob Mills, said “PTI’s ambition to build credible and transparent pricing metrics for their clients aligns directly with Turnstile’s ambition to build more rigour into the pricing of sport and entertainment partnerships. Our team is looking forward to collaboratively working with PTI to step change the way club digital media assets are commercialised”.

We look forward to working with Turnstile and building a long-standing partnership!

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